Publishing a New Culture of Leadership
Neue Business-Kultur Verlag (NBK)

Reimagining leadership. One publication at a time.
Neue Business-Kultur Verlag (NBK) is the publishing label of ARETA – New Perspectives for Leaders, based in Frankfurt.
We specialize in high-quality publications on leadership, coaching, and human-centered transformation.
Our mission: to shape a more conscious, courageous, and compassionate business culture — one that reflects the needs of people and the planet.
Change isn’t easy, but as we enter into this new era of business, those courageous enough to “change the game,” to lead with their hearts and minds, will become the real leaders our future needs and deserves.
We believe that the future of leadership is not technical — it’s deeply human.
Why We Publish?
Why books still matter in a digital world?
At NBK, we create space for reflection, insight, and real change — through words that inspire action.
Books are our way of sparking dialogue, deepening awareness, and empowering the next generation of change-makers.
Who are these books for?
These books are companions on your leadership journey — honest, bold, and human.
Our Publications:
Das Leadership Arbeitsbuch.
(German Version)
This workbook is your practical companion to mastering the 6 Leadership Skills — reflect, apply, grow. Designed to support your inner work on the journey to human-centered leadership.
The English version will be released worldwide in 2026.

ISBN 978-3-9823612-3-9
„Culture is more than the way we do things around here. It’s the gap between what we are saying and what we are doing. Your culture is the behavior you reward and punish.“
Gustavo Razzetti
Culture is more than the way we do things around here. It’s the gap between what we are saying and what we are doing. Your culture is the behavior you reward and punish.
Gustavo Razzetti
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